iHerb, the American health and wellness giant, sought to accelerate its growth and impact in the Singaporean market.
antics@play took a deep dive into the Singaporean mindset, uncovering a desire for quality, convenience, trust, and a brand that just felt familiar to them–like home. Our challenge? Transform iHerb from a distant US brand to a trusted wellness partner for Singaporeans.
We localised iHerb's brand identity–crafting a visual style, tone of voice, and persona that aligned with Singaporean values. We reimagined their content strategy, spotlighting local stories and partnering with influential local figures. This wasn't just about selling products, it was about building a relationship.
